(AP Photo/Phelan M. Ebenhack)
DAYTONA BEACH, Fla. (AP) Chevrolet is the latest sponsor of Daytona International Speedway's redevelopment project.
The American automaker announced a multi-year deal Wednesday to become one of five major sponsors of Daytona Rising, the $400 million facelift taking place at NASCAR's most famous track.
Chevrolet will have naming rights to one of five fan injectors at Daytona. Toyota and Florida Hospital already agreed to sponsor two injectors, leaving two naming-rights deals to be struck before the makeover is complete in January.
|Wheels Of 'Fortune': NASCAR sees Fortune 500 involvement increase|
Technology, in the form of Fortune 500 investment, is reinforcing the notion that NASCAR makes good business sense.
For the third consecutive year, the number of Fortune 500 companies utilizing NASCAR as part of their marketing mix has increased. In fact, nearly half of America's Fortune 100 companies invest with NASCAR to help drive their business and more than one in four Fortune 500 companies are on board. (MORE)